Elton John is known for many hit songs such as “Your Song” and “Rocket Man” but he is definitely not the first person that people will think of when they hear about Christmas ads.
However, a UK department store, John Lewis & Partners has a great way of creating connections and this time, they use a popular musician to bring the essence of Christmas and touch viewers’ hearts.
In the said Christmas advertisement, we see a 71-year-old Elton John playing in his piano his famous piece “Your Song” which was also a hit in 1970. It then takes us back to the times when Elton John was younger; performing in concerts and recording songs. It shows his life as a famous singer until the teenager Elton appears. Here, he is seen playing his precious piano in parties.
The tearjerking part of the ad is when a young Elton is playing his piano for a school recital. His mother is there, crying happy tears. From there, it is revealed that the piano he’s been playing for a long time was a Christmas present from his mother when he was three years old. That was when Elton started to teach himself how to play the piano.
Some critics say that the advertisement is more of an ad for Elton John as it highlights his joyous career in music. Elton John’s farewell tour is also extended and a biopic “Rocketman” will be released in 2019. Some people believe that the ad is more than a promotion of Elton’s shows than a sincere Christmas advertisement.
It turned out that a lot of people were looking forward to John Lewis’ Christmas ad every year but they ended up disappointed. One fan even said she has never been disappointed by an advert in her entire life.
Nonetheless, the director of John Lewis & Partners, Craig Inglis, explained that this is not the case. According to him, “the ad tells the story of why Elton’s piano was more than just a gift and we hope to remind customers of that special moment when they’ve given a gift at Christmas time that they know will be treasured forever.”
While some were disappointed; other viewers were appreciative and they even cried while watching the advertisement. One of them tweeted that even he is not a fan of Elton John, he found the ad amazing and aspiring and he admires Elton John for what he has done for music.
Elton John himself also has sincere and heartfelt words about the advertisement: “The John Lewis Christmas campaign has so many warm memories for me and my family. It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother’s piano marks the moment when music came into my life.”
Truly, this Christmas advertisement is one of a kind. It melts the hearts of the viewers as it is not only about music and Christmas, but is also about family love. It reminds us of the beauty of gift giving and it teaches us that a simple gift is more than a gift if it comes from the ones we love and cherish.
To sum up this story, the ad is simply stating: “Some gifts are more than just a gift.”
Watch the full clip below and share your thoughts about the new John Lewis Christmas ad video:
Image grab via YouTube.